Reckoning and Renaissance
A visit from the Easter Bunny
Fashion’s Hottest Engine.
Hi, I’m Isis and this is the 1st edition of Favorable Fashion Futures, the newsletter following the founding journey of Favorable, my fashion tech company created to realign customers, brands, and our Planet’s resources.
Welcome to Fashion’s Cognitive, Eco-Conscious, Neuro-Nerd, Nature-Loving, Peace-Planting, Holographic Tech Party.
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Boy am I glad to be here today. And boy oh boy am I glad to welcome you to Favorable.
First things first - but where to start?!
Favorable first flashed in my mind in 2016. I was looking for a camera. Now, as you can imagine there are hundreds of sites with thousands of cameras. Only I just wanted the best one, like we all do. Funny thing is, best products deserve this title - they make most people very happy, and drive commerce. I dreamt that I would walk into a white gallery space where the best products and their reviews would materialise holographically before my eyes. A shoppable ode to consumption. Warhol 2.0.
And so the seed of my dream was sown.
I am immensely grateful this Easter 2021, through an insane year that successfully brought the mad and modern world to a hard stop, to sow Favorable’s first newsletter as a Founder at the Founder Institute, an international pre-seed accelerator program bridging Parisian and American startup culture. As a Franco-American having lived in 6 countries, I’ve been doing these cross-pond splits solo - at last the cavalry’s arrived!
Taking this opportunity to share with you the wonderful Parable of the Sower and the Seed told by Mooji. May our work and the seeds planted today build the strong, solid, vibrant, healthy and fruitful world of tomorrow.
Photo credit : Anthony Quintano Flickr
“It’s not like we’re saving the planet.”
I started my studies in bio-medical engineering and hopped over to Neuroscience and Cognitive Psychology upon discovering them, driven by an affinity with numbers, trust in this universal language, and a fascination and passion for nature and human nature. These passions are common and fostered in youth, and get gradually stifled as humans get formatted for the job market. Nature is the boss. If she’s unhappy, we all lose. This is unravelling rapidly on the world stage.
Cognitive psychology is the study of A w a r e n e s s.
The conscious awareness that economic growth is directly linked to environmental degradation is a visceral pain that’s kept me going against the grain, and driven me to focus on solving this issue at scale.
Following passions, find me in Paris working in Fashion over the past decade.
Selling collections to customers catching their breath from the 2008 economic crisis, the full effects of which were felt in the industry by 2012-13. Fast Fashion and early Instagram 1.0 have the combined action of GMO’s on shopping and identity. Shop floors are cycled and updated daily. It’s a frenzy. Collaborations! Now you see it now you don’t! Buy buy buy NOW! And again tomorrow!
Soul’s been replaced with frantic opportunism; smiles, replaced with masks. Overheard on the inside: "It’s not like we’re saving the planet.”
Call it an education, my hyper-awareness, being a Sagittarius, or losing my home and lending my name to the 9/11 terror attacks - I can’t function in cognitive dissonance.
I don’t like tricking people into buying things they don’t want, need or like. I cringe at the cat and mouse games between sales people and shoppers in stores.
Most of all, it doesn’t have to be this way. Customers want great products and brands are devoted to creating them. These can and should meet.
Photo credit: State Street Global Advisors
Pictured - Me, Isis, facing the Heart of The World - the sacred mountain considered as such by Colombian Indigenous culture, The Sierra Nevada de Santa Marta on the Colombian Caribbean Coast, 2019.
Doctor’s orders for the recovering fashion industry.
Now that the why’s out of the way, welcome to the how - Favorable.
Using a savant mix of simple ideas - Favorable surfaces a win-win shopping ecosystem - aligning what’s best for Customers and Brands, salvaging human and planetary resources. Human time can’t be bought but it can be saved.
It’s my personal revolution and contribution to the world stage considering the highly sensitive stakes of our present, in order to secure a better tomorrow starting today.
It sounds serious but I’ve done the work of engineering a super fun, zero effort solution - sustainability and shopping with a smile.
Somewhere between passion and mission find here the meeting of cognition and fashion.
Previous Placeholder Name: Aify
2021 update to Hi-Fi - High Fidelity becomes Ai-Fidelity
= Artificial Intelligence that is True To Nature.
A quick snippet of Wikipedia’s take on Anima
Anima originated from Latin, and was originally used to describe ideas such as breath, soul, spirit or vital force. Jung began using the term in the early 1920s to describe the inner feminine side of men.
In broad terms, Jung believes the entire process of anima development in a man is about the male subject opening up to emotionality, and in that way a broader spirituality, by creating a new conscious paradigm that includes intuitive processes, creativity and imagination, and psychic sensitivity towards himself and others where it might not have existed previously
= Good for your Soul
The map to better consumption
Bonus: Me, growing up on Liberty Street a block over from Wall Street, before 9/11/01.
Yes, seriously, I am very eager for your feedback & comments.